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Tuesday • April 14, 2009 | READ ALL NEWS AT ADAGE.COM
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Here's how a package-goods brand earned $1.28 million in sales from a $1 million social-media campaign -- and how it measured that return.  FULL ARTICLE
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Maximizing it requires much more than just "embracing" Facebook and Twitter, writes Pete Blackshaw. FULL ARTICLE
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Every brand's success in the space begets another brand experiment. FULL ARTICLE
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His efforts may serve as a template for marketers looking for ways to keep consumers engaged beyond the point of purchase by using a tool as old-fashioned as e-mail. FULL ARTICLE
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The Ford Fiesta campaign shows how deeply embedded YouTube has become in the strategies of even the straightest-laced marketers. But it's also an example of why it is such a tough business for Google.
FULL ARTICLE
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How one company is using chat and Facebook to make e-commerce more than just a solo endeavor. FULL ARTICLE
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Thinking about letting a big-name blogger test-drive your new hybrid in the hope he'll post a glowing review? You might have to think twice, if the government follows through with its proposed plan to start regulating viral marketing and blogs.
FULL ARTICLE
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